You are unique. Thanks to your own story. I am here to help you to tell it to the right audience, at the right place, at the right time. I will look for the most powerful words and the most creative and strategic contents so that you can differenciate from your competitors along 4 complementary pillars:
Brand voice creation
Do you think your communication lacks coherence? Do you find it difficult to choose the right words to reach your target? Have you any trouble finding inspiration when it comes to your brand your products or your services? But do you have already defined your own tone of voice ?
Defining the tone of voice of your company, namely your brand voice, is all about finding the most suited, genuine and meaningful words to talk about your brand and reach your target audience so that your world resonates with them.
From a particular verb to a specific comma, from tone to vocabulary, let's create together a unique set of rules for your company so that all your texts, slogans, social media posts, website content, presentations, pitch... namely all your communication supports tell the same story. Your story.
Content strategy
Does your content suffer from a lack engagement? Do you feel like you don't manage to purvey your message well? Have you ever thought of defining a precise strategy around your contents? Do you know perfectly what you have to tell, where and to whom?
Your company certainly has hundreds of stories to tell. Let's define a detailed content strategy to tell your stories to the right audience, at the right place, at the right time. Don't be just yet another potential provider. Be a true life partner. A supplier of ideas. An evident choice.
Content creation - Copywriting
You want to create marvelous content but you don't have the imagination, the time or even the resources? Let me write, proofread and adapt your texts, from instructive to convincing purposes, so that your message always reaches your audience. Talking about your products is a good thing. Talking about you and your company is a better one.
- Website content (SEO optimization)
- Articles (blog/magazine)
- Case studies, white papers and e-books
- Infographics, pitch & presentations
- Micro content (social media posts)
- Newsletters
- Interviews
- Press releases
...
Coaching & training
In order to develop a coherent communication, you'll have to convert all your collaborators. These are your brand's best ambassadors. I will coach your teams to translate your brand identity into concrete words and actions, from content writing to commercial & sales presentations.
Do you need some inspiration to reactivate your communication team's creativity? Let's talk about it together during a specific workshop and start off on the right foot with dozens of new ideas.
- Simon De Maeseneer, General Manager Aviato
- Florence Muls, Head of External Communication, Brussels Airport
